Benefit Cosmetics Benefit Cosmetics They're Real! Magnet Mini Mascara | Beauty

Benefit's new They're Real! Magnet Mascara is a 36-hour* extreme lengthening & lifting mascara powered by magnetic technology to deliver 40% longer lashes**. The innovative Extender Brush features a magnetically charged core that pulls the magnetic mineral-enriched formula up and out beyond the tips of lashes for extreme length and powerful lift. Custom-designed ZigZag bristles are strategically positioned to fan out, separate, and define lashes. *Instrumental test on 21 women **Than bare lashes (instrumental test on 21 women).. In Black. Won't smudge or flake. Flexible & lightweight. 0.16 oz/ 4.73 ml. Gently wiggle the wand from base of lashes to tips, layering to build extreme length & powerful lift. Allow a few seconds of drying time between coats to build the most extreme lash drama. Accentuate the extreme length by defining your eyes with Roller Liner Matte Liquid Eyeliner (sold separately). BCOS-WU403. EM66. Founded in 1976 by a sister duo of San Francisco beauty lovers, Benefit seeks to bring laughter and fun to the world of cosmetics. Guided by the mantra makeup doesn't have to be serious to look good, Benefit's iconic products boast breakthrough formulas in loud, playful packaging, inspiring women all over the world to apply more lipstick, grab life by the giggles, and fake it 'til you make it.